Vitamin C, while appreciated in orange juice, is actually at its best as one of the most powerful players in the skin-care game. Linked with promoting collagen production, brightening and evening out skin tone, and reducing signs of aging and hyperpigmentation among other beauty benefits, it leaves the skin looking healthier, tighter, and like you actually got those eight hours of sleep. Be it a cream, gel, or even a mist, products packed with the ingredient are popping up at just about every major beauty brand and flying off of store shelves. One vitamin C-packed product, in particular, is going relatively viral on Amazon at the moment with nearly 7,000 five-star reviews — before and after pictures included.
TruSkin Naturals Vitamin C Serum, is a plant-based formulation free of synthetic additives and fragrances. It claims to refresh the skin by diminishing fine lines, wrinkles, dark spots, and sunspots. That may sound like a tall order, but along with the vitamin C this serum is packed with a handful of other super ingredients like hydrating hyaluronic acid, nourishing vitamin E, anti-inflammatory witch hazel, and jojoba oil.
"The combination of vitamin C, hyaluronic acid, and vitamin E is highly effective when it comes to [softening fine lines and wrinkles]," Jordan Carqueville, a Chicago-based board-certified dermatologist, tells Allure. "These natural ingredients provide moisture, reduce fine lines, and brighten skin, giving your face a youthful and healthy overall appearance."
The all-star lineup of the formula rounds out with witch hazel, which, when added to a serum, may help fight bacteria, decrease inflammation, and promote skin healing, and jojoba oil, which, according to Carqueville, can help seal moisture into the skin and create a protective barrier. The idea is that together the ingredients work overtime to wake up and hydrate tired, dull skin. Amazon customers confirm it does just that.
If the science of it all isn't enough proof as to why people are adding this serum to their virtual carts faster than you can log into your Prime account, the nearly 9,000 reviews — 75 percent of which are five-star ratings — will surely do the trick. "I've used many serums previously and loved the results, but hated the price," writes one Amazon reviewer, who enthusiastically recommends TruSkin. "This worked just as well as the super expensive products I purchased, maybe better. It's super light and doesn't irritate my skin."
Another reviewer backs the quality of the $20 bottle, saying, "I rate it high up there with professional skin care that I've spent more money on. I can see a change in my skin tone, texture and clarity!" What might be better is that a good portion of the reviews include before and after photos for anyone who takes online reviews with a grain of salt.
With winter (sort of) winding down and spring within reach, there truly couldn't be a better time to give your skin a little extra boost and added glow. Between the $20 price tag and thousands of reassuring reviewers, you really don't have much to lose. For other Allure beauty picks, head over to our shopping page on amazon.com.